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Brookvale Estate house and land marketing campaign
Scope of work
The brief was to develop a marketing strategy for a house and land campaign at Brookvale Estate. The development was being sold off the plans and it was situated in a rural setting, just 30 minutes from Perth. The campaign leveraged on the rural setting, the outdoors and the lifestyle that comes with this. A strong use of lush and vibrant imagery was a key focus with this campaign.
The project involved the creation of marketing collateral suitable for use on different applications during the sales campaign period.
Deliverables
+ Campaign strategy
+ Copy writing/photography
+ Development brochure
+ House and land brochures
+ Launch collateral
+ Sales office graphics
+ Newspaper advertising
+ Location signage
+ Website
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